Dhanteras Celebrations in Anopchand Tilokchand Jewellers

"Dhanteras Celebration"

Dhanteras marks the beginning of the five day festivities of Diwali and the festival is celebrated as “Lakshmi Puja”. This is the day of joy , happiness, lights , faith etc.

On this day, Hindus consider it as an extremely auspicious day to make new purchases, especially gold or silver articles and new utensils. It is believed that new “Dhan” (wealth) or some form of precious metal is a sign of good luck. In modern times, Dhanteras has come to be known as the most auspicious occasion for buying gold, silver and other metals especially kitchenware.

This day is a celebration aimed at increasing wealth and prosperity. Dhanteras engages themes of cleansing, renewal, and the securing of auspiciousness in the form of Lakshmi.

In the villages, cattle are adorned and worshiped by farmers as they form the main source of their income.


On the day of Dhantrayodashi, Goddess Lakshmi came out from the ocean of milk during the devas and asuras performed the Samudra manthan (churning of the ocean) for Amrita (the divine nectar of immortality). Hence, Goddess Lakshmi is worshiped on the day of Trayodashi.

Anopchand Tilokchand Jewellers is serving trust more than 61 years with exclusive designs of Gold Diamond and Jadau jewellery. AT Jewellers is not only take care of trend but also make jewellery keeping in mind for holy aspects of it . This is the reason we are in demand in the market and recognised as most trustable brand of Central India . Women and men of any age loves our designs and the price and quality of our jewellery give one more reasons to them to buy from us.

May this Dhanteras light up new dreams,
Fresh hopes, undiscovered avenues, different perspectives,
Everything bright and beautiful,
And fill your days with pleasant surprises and moments.
Happy Dhanteras!
Anopchand Tilokchand Jewellers & Family

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